The Canon RF 28-70mm f/2.8 IS USM Lens can be an everyday do-it-all lens for all types of content creators. The 28-70mm zoom range and fast f/2.8 aperture make this lens well-suited to everything from landscapes to portraits and everything in between. The RF 28-70mm differs from its L-series counterpart (the RF 24-70mm f/2.8 L) by maintaining a much smaller and lighter form factor. When not in use, the lens can collapse into itself, resulting in even greater space savings in a bag or when slung over a shoulder. Portraiture and low-light shooting will benefit from the more pleasing bokeh and increased light-gathering capabilities, respectively. The advanced optical design of the lens helps ensure detailed imagery is captured throughout the zoom range and even when shooting wide open. 

Two Ultra-low Dispersion (UD) elements are located at the front of the lens design, a configuration previously found only on L-series lenses, which corrects chromatic aberration and reduces the weight of the front lens group. Super Spectra Coating (SSC) reduces backlit flaring and ghosting for maintained light transmission and high contrast in strong lighting condition. Optical Image Stabilizer is rated for up to 5.5 stops on its own or up to 7.5 stops when used in coordination with a compatible camera's built-in stabilization system. This system will help reduce blur from camera shake when shooting handheld, even in dark shooting situations and with longer shutter speeds. It is small, lightweight, and durable.